Log Your Social Media Logins Before It's Too Late

It seems we are forever helping web development customers track down login credentials needed to access their site file and statistics, or change the web hosting provider. Sometimes it takes a long time, but we've always sorted it out. Until last month.

We were looking to help a customer whose community Facebook page was set up by an employee who had recently left and failed to document the community's social media logins. The site was inaccessible.

The customer had no idea what email the employee had used, and after trying the email address the company provided for the former employee (and failing) we had no choice but to break the bad news—unless they could access an email account that was assigned to that Facebook page, they were out of luck; the page was forever inaccessible.

Facebook's help page provides no remedy for the unfortunate situation above, but does provide recommendations for preventing this from happening, here: http://www.facebook.com/help/?topic=login. Most notably, Facebook recommends that you add a secondary email address to your account.

Beyond that simple step, whether you manage one community or are the marketing director overseeing the marketing for 500 communities, do yourself a favor and put together a spreadsheet recording all of your social media logins. While you are at it, make sure your Facebook page is a page and not a profile (I know this has been mentioned dozens of times before, but we still hear about this mistake being made about twice a month).

Facebook changes the rules all the time, and so perhaps in the future their support will help you recover lost credentials without access to an account associated email. In the meantime, protect this valuable social media asset by always having free and clear access to at least one email account that is assigned to the Facebook page.