Happy Birthday, Twitter!

“just setting up my twttr”

When Jack Dorsey wrote those words on March 21, 2006, he was starting a revolution. No, he wasn’t a bad speller; Dorsey was launching a new micro-blogging site called ‘Twttr,’ which promised to simultaneously post to/from mobile devices and the web. Six years later we know it as Twitter, and it’s revolutionized real-time communication, becoming an important venue for breaking news and becoming a worldwide living room, of sorts, for major events. This year’s Super Bowl, for example, saw a 300 percent rise in tweets per second compared to last year’s game.

How does it add up? Twitter currently counts 140 million active users, an increase of 40 million in the past six months. The site averages 340 million tweets per day, and Twitter and Facebook received an equal number of mentions on the Super Bowl broadcast.

In other words, Twitter is no longer a niche project. If your business isn’t tweeting, it might be time to start. Jack Dorsey’s five little words have hit the mainstream.

Introducing a New Feature of Respage: Corporate Blogs!

We are excited to tell you about 4 Walls' newest product: Respage Corporate Blogs designed specifically for property management companies. These blogs can be customized to fit your company’s needs, from the blog’s design to the type of content posted each week. Depending on your blogging strategy, we can have a dedicated writer create local content, lifestyle content, and/or content that is specifically tailored to your company. Clients can also choose moderation services for comments posted on the blog, Facebook, and Twitter.

Pricing is per blog, per month, with a 3-month minimum contract. For more information about our corporate blogs as well as pricing, visit www.respage.com/respage-corporate-blogs.

Social Media for Apartment Communities

Interested in implementing or improving social media marketing at your community or property management company, but don't know where to start?  Don't have time to blog or post to Facebook and Twitter? We can help.

Respage is a full-service, scalable social media marketing solution that lets you start off slowly and add more programs as soon as you are ready.

Some Respage features include:

  • Resident blog, with optional blog writing and posting service
  • Facebook and Twitter postings and integration
  • Social media moderation
  • Notification of incoming ApartmentRatings.com, Yelp, and Citysearch reviews
  • Resident portal integration

Our most popular services run between $49-139 per month.

We are running weekly web demonstrations—click here to sign up, or here to contact us for more information.

Take the 7-Day Social Networking Challenge

The other day, I was on my own to set up our trade show booth at the New Jersey Apartment Association conference. Our trade show gear consists of a giant rolling trade show booth carrier and an oversized rolling suitcase. Any normal human being would have taken two trips to bring everything in, but since it was physically possible to roll both at the same time, you know I didn't take that option.

What amazed me was how smoothly everything went. Every time I reached a door, someone was magically there to open it for me. By the time I pulled the booth frame out of its case, Doug Berger magically appeared to help me out. I was grateful, and we had everything set up in record time. Then, when someone came up to me looking for tape, I was happy to share mine and continue the virtuous cycle of giving.

I was overburdened and the universe conspired in my favor, which it always seems to do. It's truly reassuring when people reach out to help when they see you are struggling.

Somehow, kindness doesn't flow as consistently on a day-to-day basis. It seems as though we're all too busy to look around and see the small things around us. But the reality is that the bulk of relationship building with residents, business associates, colleagues, and loved ones happens on the uneventful days when nothing is happening.

The world would be a better place if we took the same time it takes to make one Twitter and Facebook post to do something nice for someone in the physical world. So why not take the 7-Day Social Networking Challenge? For 7 days, try to find an opportunity during your physical interactions with others to do something nice for someone that takes three minutes or less. There are plenty of opportunities to help if you look for them—even just saying something nice to someone counts.

Building relationships using online social networking tools is fun and potentially profitable, but it’s important that we don't get so plugged into the virtual world that we forget the real world around us.

5 Free Tips for Building Your Fan Base

Our social media customers often need to build their fan bases from scratch, so we came up with a list of tips to help them. Here are 5 tips you can implement with no out-of-pocket costs.

1. Put Facebook and Twitter links to your property pages on your website. On property specific websites, put the link in the header of every page. On sites with multiple properties, put the link on property-specific pages. Surprisingly, we've met a lot of resistance from client website vendors and in some cases, link requests have been flat out denied. Don’t take no for an answer.

2. Put Facebook and Twitter links in your email signature. If you can put html in your email signature, you can add links to your social media services. My email signature has icons that link to my Twitter, Facebook, and LinkedIn pages as well as my blog. However, you may also want to consider using text links instead of image links, as some users suppress images in their emails. It's up to you. There is no “right” answer. Need help? Just contact me and I'll send you a sample code.

3. Put Facebook and Twitter names on printed materials. As you replace your business cards, brochures, and other printed materials, consider integrating your social media contact information. You can print your profile names or direct people to links on your website.

4. Get your prospects to fan you. About 1/3 of the folks touring your community will be future residents, but why not also try to engage the other 2/3? Even if they choose not to live with you, by keeping in touch they are more likely to recommend your community to their friends. Ask prospects to fan you. Reinforce this message on any signs in your office and on handouts.

5. Advertise your social media to new and current residents. Add social media information to your move in packet. Inform current residents via email and your community newsletter. Make sure to highlight the benefits of becoming a fan.