Companies can now post status updates on their LinkedIn pages. Similar to Facebook updates, these can be news, product information or links to relevant articles – anything the company wants its network to know. This creates a vital, real-time flow of information on a site devoted to corporate networking.
LinkedIn has also introduced a Group Statistics dashboard that allows administrators to track group demographics, member location, and week-by-week growth. The tool, a clear infographic display, allows businesses to target social media campaigns and judge their success.