Our New Facebook Sweepstakes Has Started! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends December 31, 2013.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Our New Facebook Sweepstakes Has Started! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31st, 2013. For mobile users ONLY, like our Facebook Page, and then click here to enter!

New Facebook Sweepstakes! Enter to Win an iPad mini!

To enter the Sweepstakes, Like our Facebook page and then click on the Sweepstakes tab located on our Facebook page to enter. Sweepstakes ends February 28, 2013.

New Sweepstakes! Enter to Win an iPad!

To enter the Sweepstakes, Like our Facebook page and then click on the Sweepstakes tab to enter. Sweepstakes ends October 31, 2012. 

Enter the Sweepstakes to Win an iPad!

To enter the Sweepstakes, first like our Facebook page and then click on the Sweepstakes tab to enter.  Sweepstakes ends August 31, 2012.

A New Addition to the 4 Walls Facebook Page!

The 4 Walls Facebook page now includes links to our Metro area blogs! There are nine blogs featured on the page, covering Atlanta, Baltimore, Boston, Dallas, Houston, New Jersey, New York, San Antonio, and Seattle. Each blog includes a wealth of information about each area, including posts about restaurants, attractions, and neighborhoods in each area, as well as details about rental properties you can find in each location.

To visit our Facebook site and browse around our Metro blogs, visit www.facebook.com/#!/4walls.us?sk=app_4949752878.

Log Your Social Media Logins Before It's Too Late

It seems we are forever helping web development customers track down login credentials needed to access their site file and statistics, or change the web hosting provider. Sometimes it takes a long time, but we've always sorted it out. Until last month.

We were looking to help a customer whose community Facebook page was set up by an employee who had recently left and failed to document the community's social media logins. The site was inaccessible.

The customer had no idea what email the employee had used, and after trying the email address the company provided for the former employee (and failing) we had no choice but to break the bad news—unless they could access an email account that was assigned to that Facebook page, they were out of luck; the page was forever inaccessible.

Facebook's help page provides no remedy for the unfortunate situation above, but does provide recommendations for preventing this from happening, here: http://www.facebook.com/help/?topic=login. Most notably, Facebook recommends that you add a secondary email address to your account.

Beyond that simple step, whether you manage one community or are the marketing director overseeing the marketing for 500 communities, do yourself a favor and put together a spreadsheet recording all of your social media logins. While you are at it, make sure your Facebook page is a page and not a profile (I know this has been mentioned dozens of times before, but we still hear about this mistake being made about twice a month).

Facebook changes the rules all the time, and so perhaps in the future their support will help you recover lost credentials without access to an account associated email. In the meantime, protect this valuable social media asset by always having free and clear access to at least one email account that is assigned to the Facebook page.

Our Facebook Page is Gone!

February’s Units Magazine did a nice article on the topic of deleted Facebook pages and I wanted to expand on the discussion. This is link to the original Units Article: http://www.nxtbook.com/nxtbooks/naa/201002/#/36 (I love this new electronic version!).

The article discusses the fact that businesses, including apartment communities, should create Facebook pages rather than profiles to keep in line with Facebook's Terms of Service and protect against Facebook deleting the profile. We also know of apartment communities that lost their Facebook (fan) pages because the page was associated with an employee’s personal profile and when the employee left the company, they deleted the page.

Facebook currently does not allow you to move a Facebook page to another profile, so once it is attached to a personal profile, it is there for good. 

We advise our clients to create a Facebook Page for their business that is not attached to any profile. Facebook does not make that easy. When you set up your page they try to make a personal profile to go with it, but it is better to avoid doing so. 

So before you expand your efforts to build your fan base to your Facebook page, you might want to confirm that you’ve created a page that has a good chance of standing the test of time.