Facebook Launches ‘Call to Action’ Buttons

Your customers will always be able to ‘Like’ you on Facebook. But soon they’ll be able to do more.

The rollout of Facebook’s Timeline feature coincides with a boon to developers, who can now display other words on their action buttons, such as ‘Buy’ or ‘Explore.’ The site will start reviewing and approve applications for the new tool after March 31.

Possibilities are limited only by developers’ imaginations, of course, and it’s not yet clear what Facebook will allow, or what users will respond to. But ‘call to action’ buttons are an exciting way for customers to interact with your business. We’re keeping an eye on how the issue develops, and we’ll let you know more soon.