Are you looking for information on the rock band? The Queen of England? The novel by Alex Haley? The street in Toronto?

You know the answer, but to Google, 'Queen' has equal value wherever it appears. But thanks to a new feature called Google Knowledge Graph, that's about to change.

Knowledge Graph, which begins rolling out to some users on May 16, streamlines your search by separating results into categories. A search for 'Queen' might create boxes for music, the monarchy, books, and Toronto, for example, and clicking on the appropriate box will narrow your search to that category.

In other words, Google is learning how to think more like you. Knowledge Graph is currently supported by a database on 500 million people, places, and things, and it uses 3.5 billion attributes and connections to identify them. The application will get 'smarter' as the rollout continues.

The changes are designed to simplify the upload and management processes. With the new tools, you can:

- Edit several listings at once

- Search your listings, filtering by specific information or listings with errors

- Upload new listings with a data file, or add them individually within the interface

- Easily send feedback using a "Give Feedback" link

These two short videos show the features in action. The first video is for new users who can't make bulk uploads yet, and the second is for verified users. If you still have questions, ask us.

First, preliminary numbers confirm that social media isn't a big source of leads, with them making up only 3.6% of comments and mentions. But here's the good news: for the multifamily industry, social media pages function as bustling customer service portals, with 38% of comments being general service inquiries and 9% maintenance requests.

Interestingly, only 13.6% of all social media mentions were positive/negative comments or reviews (7.6% positive, 6% negative), suggesting that for the multifamily audience, social media engagement is mostly transactional.

How do we know? Since no other reputation management tools give this level of detail, we devised a unique method of hand-scoring all social media comments and mentions. Every interaction is checked against a list of 11 post types, giving Respage customers the most meaningful and accurate social media analytics in the industry.

With Respage, you don't just know what customers think of you — you know how social media is working for you. Want to learn more? Ask us.

First, preliminary numbers confirm that social media isn't a big source of leads, with them making up only 3.6% of comments and mentions. But here's the good news: for the multifamily industry, social media pages function as bustling customer service portals, with 38% of comments being general service inquiries and 9% maintenance requests.

Interestingly, only 13.6% of all social media mentions were positive/negative comments or reviews (7.6% positive, 6% negative), suggesting that for the multifamily audience, social media engagement is mostly transactional.

How do we know? Since no other reputation management tools give this level of detail, we devised a unique method of hand-scoring all social media comments and mentions. Every interaction is checked against a list of 11 post types, giving Respage customers the most meaningful and accurate social media analytics in the industry.

With Respage, you don't just know what customers think of you — you know how social media is working for you. Want to learn more? Ask us.

Position:
Sales

How long have you been with 4Walls?
March 2011

What’s a typical day like for you?
Prospecting for companies who might benefit from our services, demonstrating our products and discussing how we can help properties retain residents and generate leads from social media and Internet marketing.

What’s the best thing about your job?
I love talking to people and meeting new people every day. In addition, I love to work with my co-workers! They're all so helpful and supportive all the time.

What do you do in your spare time?
Outside of work, I spend a lot of time running my three daughters around to soccer, dance, lacrosse, chorus, etc. If there are ever a few minutes to spare, I go to the gym, go for a walk or read as much as I can!

Try Respage Express, our self-service tool. It lets you post social media updates, monitor multiple accounts, manage your reputation and perform analytics, all from our easy-to-use content management system.

Check out the slides below to learn more about how Respage Express can help you:

Highpoint at Quincy offers apartments in a variety of one- and two-bedroom floorplans. Highpoint apartments offer modern kitchen appliances, air conditioning, spacious closets, wonderful views, washer and dryer hookups, and available high speed internet acces.

Click here for more about Highpoint at Quincy.

After crunching the numbers, we've discovered that most social media mentions in the multifamily industry are neither positive nor negative. They're 'transactional.'

Want to learn more? Click here to read Ellen Thompson explain the numbers over at Multifamily Insiders.

By any measure, this is an astonishing rate of growth. To put it in perspective, the current population of the United States is about 311,600,000 people. For now, the world really does live on Facebook, making the site an essential component of any social media marketing campaign. However, Facebook's SEC filing was compiled before the switch to Timeline, which re-opened questions about user privacy and changed how advertisers interact with the site. We'll let you know if the change affects Facebook habits.