BREAKING: GM Pulls Ads from Facebook

On Tuesday, General Motors pulled its ads from Facebook. The auto giant had a $10 million ad buy on the site, a tiny fraction of GM's $4 billion global ad budget; but after determining their ads had little impact, they walked away from paid Facebook advertising. GM will continue to promote its products on Facebook [...]

Reputation Management Analytics: The Respage Difference

For the past two months, we've studied every social media comment and mention for clients that use our moderation services. That's over 3,500 comments, and they've taught us a few things. First, preliminary numbers confirm that social media isn't a big source of leads, with them making up only 3.6% of comments and mentions. But [...]

Introducing Respage Express

Got the hang of social media, but need a helping hand? Try Respage Express, our self-service tool. It lets you post social media updates, monitor multiple accounts, manage your reputation and perform analytics, all from our easy-to-use content management system. Check out the slides below to learn more about how Respage Express can help you: [...]

Respage Survey Reveals Most Multifamily Social Media Engagement Is ‘Transactional’

One of Respage's great features is its hand-scored reputation management system. For two months, Respage has categorized over 3500 social media comments and mentions for its clients using our content moderation services. After crunching the numbers, we've discovered that most social media mentions in the multifamily industry are neither positive nor negative. They're 'transactional.' Want [...]

Facebook Breaks 900 Million Users

In documents filed with the Securities & Exchange Commission (SEC) in advance of its initial public offering, Facebook revealed that it now has 901 million monthly active users, compared with 680 million just a year ago. The documents also state that over 500 million users engage with the site on mobile devices. By any measure, [...]

Facebook Launches ‘Call to Action’ Buttons

Your customers will always be able to ‘Like’ you on Facebook. But soon they’ll be able to do more. The rollout of Facebook’s Timeline feature coincides with a boon to developers, who can now display other words on their action buttons, such as ‘Buy’ or ‘Explore.’ The site will start reviewing and approve applications for [...]

Happy Birthday, Twitter!

“just setting up my twttr” When Jack Dorsey wrote those words on March 21, 2006, he was starting a revolution. No, he wasn’t a bad speller; Dorsey was launching a new micro-blogging site called ‘Twttr,’ which promised to simultaneously post to/from mobile devices and the web. Six years later we know it as Twitter, and [...]

Announcing Respage Express & Plus Website

Today, we're launching Respage Express and Plus Website, two new tools that will give you even more flexibility in achieving your social media goals. Find out more here.

Facebook Timeline Ads Are Here

Get ready for Facebook Timeline ads. If you haven't seen them yet, you will; in between your friends' statuses and photos, look for ads like this: We took this from a profile that is not associated in any way with Independence Blue Cross. The user isn't a customer and has no connection with them on [...]

Breaking News: Responding to Criticism, Pinterest Changes Terms of Use

We recently told you about a clause in Pinterest's Terms of Use that allowed the service to sell your content. Last week Pinterest announced that the clause has been removed, saying that 'selling content was never our intention.' However, the updated Terms of Use, which take effect on April 6 and can be viewed here, [...]

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