BREAKING: Google is Learning How to Think Like You

Type 'Queen' into Google. Are you looking for information on the rock band? The Queen of England? The novel by Alex Haley? The street in Toronto? You know the answer, but to Google, 'Queen' has equal value wherever it appears. But thanks to a new feature called Google Knowledge Graph, that's about to change. Knowledge [...]

Google Places Debuts New Features

If your business has multiple locations, some new Google Places features will be music to your ears. The changes are designed to simplify the upload and management processes. With the new tools, you can: – Edit several listings at once – Search your listings, filtering by specific information or listings with errors – Upload new [...]

Vital Online Marketing Tips for Small Businesses

Over at Small Business Computing, 4 Walls CEO Ellen Thompson joined several other digital marketing gurus to offer a variety of useful online marketing tips. Click to read expert advice about 11 online marketing tools, including Ellen's advice about the importance of blogs.

4 Walls Presents 4Mindshare Custom Blogging Service

4 Walls knows your company is unique. Our 4Mindshare Level 3 Custom Blogging Service will help you share unique content with your prospects and clients. Click here to learn more.

Alexa Rankings: You Can't Believe Everything You Read Online

I recently questioned a friendly competitor if the Farmer/Panda Google update had affected his traffic. I noticed his site's Alexa ranking had recently tanked. He reminded me that Alexa has its limitations, especially as a tool to evaluate ILS efficacy. My own site’s current Alexa rankings prove his point. For example, one of my city-specific [...]

SEO: What’s In and What’s Out

What is important for Search Engine Optimization changes over time making articles that are just a year or two old already outdated (including mine). Although Google and other search engines don’t give us a crystal ball, here is what seems to be working and irrelevant to your search engine results today. What Works Keyword Research. [...]

Is An SEO Investment Ever a Bad Idea?

90% of the time when clients ask us about SEO services, it's a no brainer for them to move forward with basic on page SEO tune up. In most of these cases, the website developers completely dropped the SEO ball and the 80/20 rule applies. Simple changes, such as making sure each page has keyword [...]

To Link or Not to Link? That is the Question

Today a prospect told me she went to a seminar on Search Engine Optimization, and that one speaker said building back links was important, while another said it wasn't. Then, she asked me exactly what a back link is, and do they matter? First of all, a back link is a link from another website [...]

How Search Engines View Subdomains

We've been getting questions about the potential search engine optimization (SEO) impact of putting blogs in a subdomain (e.g. blog.mysite.com) vs. a subfolder (e.g. mysite.com/blog). We've also had questions about how search engines (Google) treat subdomains that are on different IP addresses. Unfortunately, Google doesn't have an official statement about these issues, but here are [...]

Upcoming Webinar on 1/26: Go Mobile! How to Use Mobile Media for Multifamily

Mark your calendars for "Go Mobile! How to Use Mobile Media for Multifamily," an upcoming webinar sponsored by 4 Walls! On January 26, 2011, at 2 p.m. Eastern Time (11 a.m. Pacific Time), tune in to learn all about mobile media and how to use it in your business. The webinar will cover the following [...]

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