Pinterest may have a copyright problem.
With a recent infusion of venture capital and an explosion of popularity among women, the social network is poised to break into the big leagues. But Pinterest’s selling point – users ‘pinning’ online images onto personal bulletin boards – could also be a major weakness.
The web is full of copyright infringement – some malicious, some accidental. Before you put your company’s name on a social media page, you should understand how that site is affected, and how they deal with the problem. Pinterest is a special case because the site’s whole premise revolves around re-using other people’s images. Many brands and individuals are happy for the exposure, as demonstrated by the profusion of ‘Pin It’ buttons across the web. But users can post any image on their computer, and not everyone wants their content re-published. Pinterest responds to infringement claims in accordance with the Digital Media Copyright Act.
As more of our clients turn to Pinterest, they’re asking us where our content comes from and if we have the right to use it. Our answer is simple: we post only content and images we own, or are allowed to post under digital license. We write the text ourselves, and if a picture isn’t taken by us or by clients, we source it from stock/open source libraries and provide appropriate attribution. This is the only way to keep our business and our clients on the right side of the law. Naturally, we can't control the content you send us; that's why we require you to certify that you own it or have the right to post it.
Stay tuned for more Pinterest copyright issues.