Even Your Grandmother is on Facebook

Everyone loves Facebook.

It may not be surprising news, but now there’s proof. A new Forester poll says that a staggering 96% of U.S. adults who use social networking sites also have Facebook profiles.

It’s not just the kids, either: 98% of social media-savvy older adults (aged 67 and up) are on Facebook. That’s the same percentage as users aged 18-22. No age group dipped below the 95% mark, but older users are less active.

As you might imagine, numbers like these leave other social networks in the dust. Facebook’s closest competitor is LinkedIn, used by 28% of the group. LinkedIn’s membership is growing, but since the site facilitates employment and business networking, most users are working age.

Twitter, the third most popular network, has the greatest number of younger users. That may be a key to its fast rise, since users aged 18-31 are the most active.

Forester’s survey was conducted in July 2011, so it doesn’t reflect the impact of Google+ on the landscape. Results were drawn from 60,000 participants.

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  1. [...] one. A new study shows that Facebook is by far the most popular social network in every age group. Read the full story here. Filed Under: Social Media Tagged With: Largest Age Group on Facebook, Percent of People on [...]

  2. [...] one. A new study shows that Facebook is by far the most popular social network in every age group. Read the full story here. Filed Under: Social Media Tagged With: Largest Age Group on Facebook, Percent of People on [...]